Headless Shopify + CRM Automation
Migrated a supplements brand from Webflow to headless Shopify and wired it into HubSpot, Salesforce, CJ Affiliate and Reviews.io with automated data flows.
Lead Integration Developer (Full-Stack)
- Led the migration from Webflow to Shopify as a headless commerce platform.
- Built customer and order sync from Shopify to HubSpot and Salesforce.
- Integrated CJ Affiliate tracking and automated post-purchase Reviews.io requests.
- Replaced manual hand-offs between tools with Zapier workflows.
Dr. Emil Nutrition had outgrown a monolithic Webflow setup and needed a faster, more flexible commerce platform.
The move could not break the marketing stack: the storefront still had to feed the CRM, affiliate program, reviews and analytics.
A headless Shopify build connected to every system the team relies on, so orders, customers, affiliate sales and reviews flow automatically.
Webflow → headless Shopify
A scalable commerce backend with a flexible, fast storefront.
CRM sync
Customer and order data flows to HubSpot and Salesforce automatically.
Affiliate & reviews
CJ Affiliate tracking and automated Reviews.io requests.
Zapier automation
Repetitive manual steps between tools replaced with workflows.
- Manual data entry and order processing fell by 40%.
- Automated review requests improve customer engagement.
- Marketing platforms work together instead of in silos.
Vehicle-Fitment Search & Catalog →
Green Filter USA · 60% faster product discovery
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