Knockaround · Eyewear e-commerce
Marketing Automation ↔ ERP Sync
Real-time sync of product, inventory and campaign data between Listrak and NetSuite ERP.
70%faster product data updates
Real-timeproduct & inventory sync
2 mointegration timeline
Full-Stack Developer · Integrations
- Built a direct integration between NetSuite ERP and Listrak marketing automation.
- Implemented real-time sync of product details, inventory levels and campaign data.
- Mapped catalog data for personalised email and SMS campaigns.
Knockaround's product and inventory data lived in NetSuite while campaigns ran from Listrak. Keeping them in step took manual work, slowed launches and risked promoting sold-out products.
A direct NetSuite ↔ Listrak integration so marketing always works from the same source of truth as operations.
01
NetSuite → Listrak
Product and inventory data flow automatically from ERP to marketing.
02
Real-time updates
Campaigns reflect current stock, not yesterday's export.
03
Personalisation-ready
Accurate catalog data powers relevant campaigns.
- Product data updates became 70% faster.
- Marketing and operations share one source of truth.
Hybrid Subscription Commerce →
Brushee · 25% more subscription conversions
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